The floor features a “hydro-therapy zone” to allow consumers to experience the essence of the brands available in an interesting way. Moreover, a “smart mirror” device has been installed which analyzes the age customer’s skin and recommends cosmetic products accordingly. On the other side of the skin care zone, customers can easily choose from carefully curated selection of base and cleansing products, beauty masks, and sun care goods. A cosmetic vending machine also attracts customers with its fun approach to giving out product samples. A washing area is also located on the second floor so customers can test body-care products conveniently. The keyword for the third floor is “style.” Olive Young strategically created a space dedicated to men’s grooming, since men are often shy to shop for their own beauty and wellness products. The company is planning to expand male-only categories such as shaving goods, men’s cosmetics and body shaping underwear, beginning at the Gangnam flagship store. The Olive Young Gangnam flagship store is the company’s first location to introduce a resting place where visitors can charge their smartphones and take a break. A company spokesperson said that “Olive Young’s Gangnam flagship store is the result of the company’s efforts to liven up customers’ experience, as young customers follow the rapidly changing trends and are always looking for something new.”