Hite Jinro also plans to work on improving safety facilities such as old fire stations and welfare facilities for female firefighters. The company will also pay for new fire extinguishers and sensors in areas that are at high risk of having fires, starting in South and North Jeolla. Hite Jinro will fund the education of the children of firefighters who die or are injured in the line of duty. The distiller will also offer counseling and a healing camp for firefighters struggling with post-traumatic stress disorder and their families. “With [nearly] 100 years of experience as a liquor company, we are planning to return our profits to society and share,” said a Hite Jinro spokesperson. “We will improve old firefighting facilities and the welfare of firefighters and run fire safety campaigns such as making way for fire trucks in cooperation with the National fire Agency.”